Strategic turnaround case-study: Microsoft

Innovation challenges

Rob 83-93
- per capita ability to get effective innovations into the market is doubful
- four core points
1. PC Software Centricity: core business
2. Post-PC World: stuck in the past
3. Monopoly Economics and Culture: un-viable monopoly business
4. Leadership: culture

Kanji 02-05
Past:
Now:
- Trends are shorter
-

Visionless Leadership

- loyalty over quality - compromising excellence, slow death!
- fretful reaction to challengers
- "Can you think of any other tech firm where the CEO could bungle the company's main product and still keep his job?"

Bill Gates:
- moved on now - "saving the world is more important than saving microsoft"
- innovative vision
- negative energy - "moved mountains to crush netscape"
- "his actions weren't very admirable"
- "there was never a lot to like about Bill Gates the businessman"

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